专卖店创意时尚北京商业空间零售店

中国创意家具品牌“造作”北京颐堤港店

2018年9月22日 By 0 Comments
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ZaoZuo是中国设计品牌首创的高品质、低成本的家具品牌之一,意大利设计师Luca Nichetto是其创意总监,目前北京已经开设了ZaoZuo的第一家实体店,位于朝阳区颐堤港购物中心。Nichetto设计了北京ZaoZuo展厅的内部空间,占地300平方米的空间形成了一张白色正方形十字交叉的格子纸。

ZaoZuo商店使用货架网格单独展示这些产品,而不是将其分类,该品牌在声明中说:“不是展示家具”或“组合”,而是专注于每个产品的细节。

zaozuo-showroom-luca-nichetto-indigo-shopping-centre-beijing-china-brand_dezeen_1568_13 zaozuo-showroom-luca-nichetto-indigo-shopping-centre-beijing-china-brand_dezeen_1568_3zaozuo-showroom-luca-nichetto-indigo-shopping-centre-beijing-china-brand_dezeen_1568_0zaozuo-showroom-luca-nichetto-indigo-shopping-centre-beijing-china-brand_dezeen_1568_5
zaozuo-showroom-luca-nichetto-indigo-shopping-centre-beijing-china-brand_dezeen_1568_4

品牌将这个概念称为“不显示”,物体从地板到天花板布置,为客户从多个角度进行观察创造机会,除了网格搁置,Nichetto还为商店创建了可以以不同方式安排的自定义模块。

zaozuo-showroom-luca-nichetto-indigo-shopping-centre-beijing-china-brand_dezeen_1568_7zaozuo-showroom-luca-nichetto-indigo-shopping-centre-beijing-china-brand_dezeen_1568_2

zaozuo-showroom-luca-nichetto-indigo-shopping-centre-beijing-china-brand_dezeen_1568_6zaozuo-showroom-luca-nichetto-indigo-shopping-centre-beijing-china-brand_dezeen_1568_14zaozuo-showroom-luca-nichetto-indigo-shopping-centre-beijing-china-brand_dezeen_1568_1
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▽ 为了防止数量居多的产品毫无规律地出现在顾客眼前,家具的安排以色彩区域来定义:冷色系位于下层,中间温暖,顶部中性。最后,ZaoZuo说:“色彩丰富的产品可以填写中国设计历史的空白页”。

zaozuo-showroom-luca-nichetto-indigo-shopping-centre-beijing-china-brand_dezeen_1568_10 zaozuo-showroom-luca-nichetto-indigo-shopping-centre-beijing-china-brand_dezeen_1568_11zaozuo-showroom-luca-nichetto-indigo-shopping-centre-beijing-china-brand_dezeen_1568_15zaozuo-showroom-luca-nichetto-indigo-shopping-centre-beijing-china-brand_dezeen_1568_16
平面图:zaozuo-showroom-luca-nichetto-indigo-shopping-centre-beijing-china-brand_dezeen_floor-plan

©️Nichetto

 

 



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